The establishment of a Medical Information Department is a crucial capability for pharmaceutical and life sciences organizations seeking to provide accurate, balanced, timely, and compliant responses to healthcare professionals, patients, caregivers, and internal stakeholders. As medical inquiry volumes increase across both digital and traditional channels, organizations must move beyond manual processes and design Medical Information as an integrated, technology-enabled function. This webinar presents a practical framework for setting up a Medical Information Department, focusing especially on the digital infrastructure necessary to ensure scientific accuracy, operational efficiency, regulatory compliance, pharmacovigilance connectivity, and global scalability.
A well-designed Medical Information ecosystem should incorporate omnichannel communication capabilities, including a telephony system, an inquiry intake process, a validated medical information database, an approved response document repository channel, product and label content management, literature search tools, adverse event and product quality complaint triage workflows, analytics dashboards, quality management systems, training platforms, and secure data privacy laws and controls. Organizations are increasingly evaluating artificial intelligence, automation, natural language processing, and knowledge management solutions to accelerate inquiry classification, content retrieval, response drafting, translation support, and trend detection while maintaining appropriate human review and governance.
Key Takeaways:
- Understand the importance of aligning technology with SOPs, governance, compliance requirements, data standards, and integrated systems to build a robust Medical Information ecosystem.
- Explore how Medical Information can evolve from a reactive inquiry response center into a strategic insight-generating hub.
- Gain insights into adopting a structured technology approach to build a scalable, compliant, measurable, and stakeholder-centric Medical Information function.
About the Speakers:
Dr. Vikas Gupta is a strategic, results-driven physician-executive and senior life sciences leader with more than 20 years of experience spanning pharmacovigilance, medical information, clinical research, safety operations, regulatory writing, and client services. He currently serves as Global Head, Medical Information and US Pharmacovigilance Operations at APCER Life Sciences, where he oversees global operational delivery across Pharmacovigilance and Medical Information for multiple clients, with a strong focus on quality, compliance, client partnership, operational excellence, and business growth.
He has a strong record of building high-performing global teams, managing complex US and EU client portfolios, improving service delivery models, and enabling strategic growth within CRO and biopharmaceutical environments. His expertise covers end-to-end pharmacovigilance and medical information operations, including case processing, medical review, aggregate reporting, signal detection and management, risk management planning, medical information services, and regulatory documentation.
Dr. Gupta brings deep expertise in navigating complex global regulatory frameworks, including FDA, EMA, and MHRA requirements. He has also led large-scale digital transformation initiatives, including medical information and safety database implementations, helping organizations modernize operations, enhance compliance oversight, and deliver scalable, technology-enabled solutions.
Jasmeen is a pharmacist who graduated with a Pharm D. from Fairleigh Dickinson University School of Pharmacy in Florham Park, NJ in 2019. As a Senior Manager for Medical Information at APCER, she heads and oversees end-to-end medical information delivery for a broad spectrum of product portfolios across vast therapeutic areas and geographical regions. Jasmeen has over 6 years of experience in handling medical inquiries, REMS inquiries, adverse events, and product quality complaints from consumers, HCPs, and sales representatives.
Jasmeen has worked closely with small and medium-sized pharmaceutical companies to help establish and set up a fully functioning and scalable medical information function, which makes this webinar of key value for emerging pharmaceutical and biotech companies to establish compliant medical information teams.
