1. Introduction

The purpose of this Cookie Policy (“policy/document”) is to communicate to the site visitor how the website https://www.apcerls.com/ makes use of a technology called “cookies”.  The aim of this policy is to support the user in taking informed decisions when accessing the said website.  Please take a minute to read and understand the policy. This policy should be read along with our Privacy Policy, available at https://www.apcerls.com/privacy-policy/.

  1. What are cookies?

When a user visits an online site, a small text file which may contain a unique identifier is sent by a webserver to the browser on the user’s computer, mobile phone or any other internet enabled device.  This small text file is termed as a “cookie”.  Cookies and other similar technologies help the websites to work efficiently and collect information about the online preferences of the user. Hereafter, these technologies may be referred to collectively as “cookies”.

Electronic images known as Web Beacons (also known as clear gifs, tags or pixels) may be present on some of our website pages that allows us to count users who have visited our pages and run analytics. Web beacons are responsible for collecting limited information e.g. : a cookie number, time and date of a page view, and description of the page on which it resides. Please note that Web Beacons placed by third party advertisers might be present on our website, however, we would like to state that any information that could directly identify you is not present in these beacons.

  1. How are cookies used?

In order to customise the content & advertise, provide social media features and to see how users move through our website, cookies and other such technologies are used. Cookies as used to carry information from one session on a website to another, or between sessions on related websites for smooth working of website, hence, information received from cookies supports us in taking decisions about the ways to improve the services offered by us and enhance your user experience. Moreover, the cookies will expire once the relevant session is terminated.

We may engage third party service providers to act on our behalf to analyse the usage of our website by users. These third parties collect, and share with us, usage information about visits to our website and, sometimes by correlating this information with other information (e.g. your IP address), measure and research the effectiveness of our advertisements, track page usage, help us target our recommendations and advertising, and track use of our recommendations and advertisements.

By default, we only collect cookies that are strictly necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site may not work properly.

Google Analytics Cookies

Google Universal Analytics-

  • _gat : used to throttle the request rate limiting the collection of data on high traffic sites
  • _gid: Used to distinguish users
  • _ga: used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.

Miscellaneous Cookies-

  • cookieconsent_status: Provides for a cookie consent script. This cookie gets set when a user clicks the I agree button in the cookie notification banner. This cookie does not collect any data. Its only purpose is to hide the cookie banner.
  • wp13062: This is an Act-On Beacon Tracker. Please refer the sections above to understand how web beacons operate.
  • _fbp: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
  • Gwcc: This cookie allows Google to track any call conversions on mobile devices. Such as the act of a user clicking a phone number on the contact us page to dial from their mobile device
  • __ar_v4: This cookie is associated with the DoubleClick advertising service from Google. Helps with tracking conversion rates for ads.
  • __adroll_fpc: AdRoll is used to identify the visitor across visits and devices. It is used by real-time bidding for advertisers to present relevant advertisement.

AdRoll allows third-party ad serving companies to place third-party cookies on our website.

 Retention Periods:

  • Google  – Within legal limits of 12 months to 540 days
  • Adroll –    Within 1 to 120 days. Current tenure is set to 90 days

In case of any queries corresponding to cookies which are deployed on our website, you can contact us at info@apcerls.com.

If you wish to read more about cookies, behavioural advertising and online privacy please use the following links

  1. How to manage cookies?

In case a user does not want to be subjected to Google Analytics cookies then user can prevent that by installing browser plug-ins, available at https://tools.google.com/dlpage/gaoptout/.

User can block, delete or disable cookies on their browser whenever the user wants following the instructions, which are provided in the links listed below. Please note that by deleting cookies or disabling future cookies user may not be able to access certain areas or features of our website.

Please consult the following links for information on cookie management and blocking according to your browser:

Read more about our Privacy Policy